Recordati Cough Syrups
Strategic Packaging Design
New RecoLum and RecoNatural cough syrups. A new range of cough syrups made with natural ingredients for adults and children opens to a new mood & treatment, fresh and colourful to enhance the products’ appeal.
Challenge
Defining naming, visual identity, verbal style and packaging design to communicate new medical devices, transforming the current brand image of Recordati in this category. Telling the brand and product story with an eye-catching style that conveys its strong personality and could be bold, both on shelf and in the pharma industry.
Strategic Concept
The concept idea is to highlight the shape of the packaging and product - the bottle - that is the key to enter the world of natural well-being. The goal is to be bold and to boost the colour code of the reference, offering details through the visual storytelling.
