Meracinque
Packaging design
A new exclusive packaging design for Top Chefs.
A first-class application that features a unique and refined Italian product.
5 sisters and a story that gives life to a family dream.
Challenge
Defining a minimal and refined new design for top premium clients, taking into account the brand identity, identifying the right tone of voice and treatment for the product positioning. The goal is to convey the passion the company puts into every grain of rice, without forgetting craftsmanship and heritage as key values of the brand.
Strategic concept
The idea is to celebrate every single grain of rice as a result of Italian excellence, giving value to family, especially sisterhood. 5 sisters, visually portrayed with a line art style, hold together their authentic product, created to perfection, even in the tiniest detail.
The design emphasises minimalism, combining the excellence of rice, the attention for the environment, the respect for nature while innovating consciously, and the story of a never-ending research for quality.
5-times superior rice - 100% natural Italian excellence
