Kyr
Brand restyle
A new taste explosion is on shelf. A new young ground-breaking design meets an iconic product, yearning to be tasted by everyone, spoonful after spoonful. Ingredients and colors stand out and scream a new catchy logo design: let’s discover the new Kyr!
Challenge
Evolving the brand to strengthen the product's current consumers and enticing a younger target to discover the brand. Creating a new logo design, developing a new contemporary look, while maintaining brand recognition. Giving the product the importance it deserves, boosting appetite appeal.
Strategic concept
The creative concept focuses on a new bold iconic look, while working on a new brand positioning and brand identity. The key words are “style”, “yumminess” and “colour”. For young and adults. Who can resist such a temptation? Execution shifts the communication strategy from a more traditional style to a much more indulgent approach, fully revealing the taste and goodness of the product to consumers and shoppers. The new design is ready to make a lasting impression on a young target audience.
Logo design
The logo has a completely new design to convey the new reasons to believe of the product, with curvy and soft indulgent lines. Even the colour has changed, from an anonymous black to a softer, more indulgent brown. The payoff is positioned above the logo to make it stand out. New look, new style, same great taste.
Super Yummy
Taste meets design
