Aperitivo
RETAIL ACTIVATION & strategic & executional toolkit
An activation - which was then channelled into a toolkit - that brings to life the new visual identity of the Aperitivo portfolio of the 5 brands and leverages a topic occasion: the Aperitivo moment.
Challenge
To activate the off-premise channels in an iconic, innovative, engaging and omnichannel way, starting from the new visibility concept and translating it into retailers’ physical environment. Having in mind the peculiarities of the channels, the materials should suit all touchpoint along the entire path to purchase, focussing on modularity and scalability.
Strategic concept
The in-store activation grabs shoppers’ attention, giving life to eye-catching branded materials and corners within the POS, focusing on the Aperitivo moment, glorifying the shape of the glass. Moreover, it is key to educate the shopper on how to prepare the cocktails at home, to reassure and entice them to try the products.
APERITIVO MOMENT
EDUCATION
MODULARITY
MODULARITY AND CONSISTENCY
The modular design of the displays ensures complete adaptability to various types of POS. Moreover, consistency is guaranteed along the entire path to purchase, to accompany the shopper along within the store.
