Royal Canin
In-store activation
The world of puppies and kittens deserves space and attention, a cosy, warm and familiar area, and a line of nutritional products for every stage of their growth.
Challenge
Design branded corner that communicates brand’s values and how important it is to provide puppies and kittens with a correct nutritional plan according to each step of their growth.
Strategic concept
The modular structure blends a warm, home-like atmosphere with a clean and structured design. The use of stairs as a key element symbolizes growth, echoing the brand’s tailored nutrition for each stage of a puppy or kitten’s development. The concept and structure were entirely developed to reflect the brand’s expertise, using semi-permanent materials for flexible and long-lasting use.
3D - CONCEPT
modular DESIGN
OTHER CONCEPT IDEAS
Every project comes with a full exploration of creative and strategic concept ideas, to give clients the opportunity to choose and proceed in a funnel-shaped manner.
