PEPSICO
azzero co2
retail + ooh + digital ACTIVATION
A cross channel Retail activation - OOH and ONLINE - tells the story of Pepsico's commitment to plant trees on the Italian territory. The activity has been developed in collaboration with dedicated national institutions and included a promotional communication engagement.
Challenge
To develop a key visual that tells the story of the activity promoted by Pepsico in a clear and impactful way: the objective is to maximize the idea of sustainability related to the concept of planting trees. The creative asset has to be strong and effectively adapted in both channels and on various types of communication materials.
Strategic concept
Pepsico wants to plant more trees to create more forested areas for the local community to reinforce the quality of the environment. The key visual wants to emphasize the concept of the forest and take it to its fullest expression. Trees become the real protagonists of the communication and fill all the available space, creating a very distinctive, joyful, illustrated texture.
more forests to live togheter
A SUSTAINABLE CHOICE FOR the OOH as well.
In the OOH channel, the concept has been adapted according to different needs. In this case, the brand wanted to emphasize that drinking their soft drinks on tap is a more sustainable choice. The visual of the soft drink with its glass thus becomes the real protagonist and is covered with the key visual's own tree texture.
