NEUTRO ROBERTS

CONCEPT & RETAIL ACTIVATION

L'ANTICA FARMACIA

An activation that communicates the new brand and visual identity of Neutro Roberts on different channels and touchpoints. Moreover, the project included the development of the whole range of packaging, along with the creation of the visual icons to differentiate the SKUs.

Challenge

To embrace the new identity of the brand, communicating the product evolution (glycerin drop) and its values to the consumers.

Strategic concept

Starting from the brand’s campaign, the activation idea was to invite shoppers enter the brand’s original pharmacy, where Neutro Roberts originated in 1904, to underline the heritage and quality behind its products.

messaging
ICON DESIGN
PHOTOGRAPHY
VIDEO SHOOTING
3D ANIMATION

IMPACTFUL ASSETS TO EXPLOIT THE NEW VISUAL AT THE FULLEST

Prior objective to convey a premium and qualitative communication to elevate the perception of the brand to a new level in all touchpoint, cross product and media. A unique but differentiating language for various needs.