LAY's
Promo summer
POS MATERIAL ACTIVATION
Creation of a promotional summer activation for Lay’s. Taste at 360°! Try to win a super attractive GO PRO.
Challenge
Design a key visual and POS materials that give maximum visibility and impact to the prize and at the same time convey brand values and attributes for an impactful and bold yellow communication. Keywords: summer and joyful, 100% Lay’s style.
Strategic concept
The idea of the promotion takes inspiration from the main function of the prize. GO PRO MAX allows you to create 360° videos. Starting from this feature, we have structured the whole promotion, from the main CTA to the elaboration of circular background graphics.
STRUCTURE DESIGN
The materials elaborated are designed with the objective to give the best visibility possible to the prize, that is the real protagonist of the promotion. The various structures are modular and designed to be easily adaptable to various points of sales.
SUMMER
TASTE
FUN
