bellissima by imetec
design & channel ACTIVATION
Bellissima by Imetec is an Italian brand that has been developing quality hair styling accessories for years and also for a young and dynamic audience. For this reason, in-store materials have been developed for both the global and the Italian markets, communicating both the premiumness and the specific messages of the different product lines.
Challenge
To conceive and develop the design of a glorifier and other different in-store materials to leverage the creative assets of each line and present the products in the most effective way possible.
Strategic concept
Each material has been studied ad hoc in its shapes and structure, enhancing the premium, dynamic and youthful appearance of the product. To present each material in the best possible way - sales force included - 3D visuals of all physical products were developed in order to give the most truthful output possible.
premium
quality
3D visual
packaging design new range MY-PRO TWIST & STYLE
My-Pro Twist & Style is an example of highly synergistic naming, branding, packaging design and activation implementation. These are tools for creating different types of wavy hair dedicated to a young audience that loves to evolve and experiment. For this reason, all materials are developed by exploiting the concept of wave and pop color.
