Findus
Chicken Range
PACKAGING RESTYLE
Beloved Carletto presents a range of products that brings everyone together! Designed for those who want to prepare a tasty meal in a short time, to please the tastes of both children and grown-ups.
Challenge
A range where desirability is paramount, which needs a new, less informal tone of voice. Design must speak not only the language of children, but also that of parents, who seek reassurance and quality.
Strategic concept
Be noticed, impactful and straight to the point. The background creates a color block on shelf, guaranteeing visibility and recognizability. The boldness provided by the use of typography gives a modern and fresh touch to the brand. And visuals? They play the leading role, addressing directly to consumers tastebuds to stimulate appetite.
TASTY
BOLD
CLEAR
