Sofficini Findus
25° anniversary
Packaging & retail activation
Carletto is the famous Findus Sofficini mascot. He has turned into a memorable icon of fun, joy and togetherness coining the surprising "Sofficini night." Carletto is turning 25, and Findus wants to celebrate this anniversary with a memorable on-pack activation, giving away a surprising family board game where he is the protagonist. Let the party begin!
Challenge
To create a 25-years logo and key visual that convey the mood and positioning of Carletto and celebrate his birthday. The promo conveys a joyful mood and is bold, and includes Carletto's mandatory visual image.
Strategic concept
Carletto is the real protagonist and must be celebrated at the fullest. For this reason, a special 25-year logo has been created and exploited as a creative and distinctive device in different communication channels (such as flyers or pop materials). Detailed 3D illustrations have been studied and created by the team to best integrate with Carletto's visual image. The back of pack is entirely dedicated to the prize with dynamic illustrations expressing all the joy of the celebration.
creative
joyful
fun
ATTENTION TO EVERY DETAIL
Every element of the promo has been created specifically for the project. Details, such as the name "Carletto" integrated into the promo claim, have been conceived and designed to best express all the attributes of this cute mascot.
