Autogrill
OOH IN-STORE ACTIVATIONS
A 360-degree activation to stimulate purchasing within Autogrill shops and communicate new launches or the relaunch of evergreen best-sellers.
Challenge
To develop different visual identities that could be connected to the various products, some of them rooted in consumers minds, some completely new. The need was to create visuals that could give life to a coherent system, still express the peculiarities of each product.
Strategic concept
Starting from the naming, from the visual of the product to the graphic system, everything must express the personality of the product itself, to create a strong and coherent identity. The visual becomes the protagonist of communication, to stimulate consumers’ taste buds.
ICARO
redesign and activation
Key visual concept
New BVI
Food design
WOWBUN
branding, visual identity and activation
CAPRI
redesign and activation
RUSTICHELLA CAPRICCIOSA
branding, visual identity and activation
CAMOGLI
redesign and activation
