Audika

Strategic launch & activation

A 360-degree activation to stimulate purchasing within Audika shops and communicate new launches or the relaunch of evergreen best-sellers.

Audika
Audika

Challenge

Entering an already crowded market, attempting to win the hearts of a challenging target which tends not to accept such a tiresome product easily, whilst at the same time leaving behind the brand’s medical style of voice, starting from the tagline.

Strategic concept

Touching the target’s feelings with an emotional tone of voice, thereby proving that the brand cares about people whilst constructing a relationship based on trust.

Audika
Audika

DIGITAL & SOCIAL

An analysis of the target conducted in the preliminary phase highlighted the fact that the target can also be reached via non-traditional channels. In particular, Facebook is the social media of choice. Different types of communication campaigns, both promotional and continuative/standard, have been devised to maintain an uninterrupted relationship with the target.

PEOPLE
EMOTIONAL
RELATIONSHIP

Audika
Audika post social Audika post social Audika post social Audika post social

INNOVATIVE APPROACH

Entering a new market in which the competitors are leaders firmly rooted in the minds of consumers is not easy. The brand tackled the challenge by changing from medical language to an emotional voice. This revolution brought about a major innovation in the Italian market for this category, as well as for the brand itself, for which a new identity has accordingly been conceived and defined.

Audika