AUI
OOH KIDS ACTIVATION
MASCOT DESIGN & USAGE GUIDELINES
Meet Aui, the cheerful little wolf created as the mascot for Autogrill’s kids menu: adventurous, kind, and always hungry. Its book and usage guidelines will reveal all its secrets!
Challenge
A character that bridges the gap between families and the Client and that presents menus and activities for children.
Strategic concept
The wolf has been chosen for its link to adventure, being the client strictly connected to on-the-road traveling. It embodies Autogrill’s values, while talking to 2 different targets: kids are engaged in a playful and memorable way; parents are reassured with tips and food advices, but also helped to entertain the children during breaks.
Make a stop
along the way
A 360-DEGREE COMMUNICATION SYSTEM
Communication and activation materials, plus social contents, to accompany younger consumers along their journey.
