Nestlé Pure Life

Pos Activation

Wild about Water. Brighten up your thirst!

How can we attract the interest of children while communicating the importance of hydration? How can we combine both the youngest target, very demanding in terms of eye-catching engagement and moms, who are always looking for healthy and informative reassurance? A difficult task for a delicate issue, a great challenge and the grand pride for the results achieved.

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