Fernet-Branca

Limited Edition 2021

A special collection to celebrate the story of an iconic product that is known and loved all over the world, especially in Argentina, where it is highly popular.

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Challenge

Telling the story of an iconic brand with an eye-catching and amazing style that conveys its strong personality. Its bold communication instantly leaves a mark, without distorting the way it is perceived in Italy and the rest of the world.
Define a new way of celebrating the global communication all around the world.

Strategic concept

The idea is to identify keywords that embody the brand’s creative direction at its fullest, and turn them into an iconic, illustrated story, embracing the whole packaging with colours and unique details only real Fernet lovers can catch.
A retro mood and style meet in an iconic world.

Digital

The project features involve brand social media, which have a large following especially in Latin American countries. Digital content has been created alongside eye-catching video animations, to engage target audiences through different channels (Facebook, Instagram, YouTube ...).

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Freedom, Passion, Roots, Secrets

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