San Pellegrino Beverages, Strategic Communication Materials

Tasteful beverages, tasteful life to start a colourful journey.
Imagine the Italian way of drinking together, a place where people could share joyful moments. Our team had to define a new communication strategy identifying a new moment and a new place to bring conviviality to life.
We brought the happy hour to Italian squares and back inside the stores, devising a cycling cart and using eye-catching elements to ride a successful trend of the moment. Let’s start the journey and get on board.