Sanpellegrino

Strategic Communication Materials

Tasteful beverages, tasteful life to start a colourful journey.

Imagine the Italian way of drinking together, a place where people could share joyful moments. Our team had to define a new communication strategy identifying a new moment and a new place to bring conviviality to life. We brought the happy hour to Italian squares and back inside the stores, devising a cycling cart and using eye-catching elements to ride a successful trend of the moment. Let’s start the journey and get on board.

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