la Cremeria, Branding, Packaging, Range Restyling

In one word “Authenticity”. Real taste, natural ingredients and a little bit of passion to redefine the Italian ice cream.
When we think about Authenticity we refer to simple things, reality, craftsmanship.
People pay even more attention to ingredients and their origin, so our challenge was to translate this trend in one creative concept bringing along the established brand values and highlighting the new chosen direction.
We like taking care of quality
, so we started shooting each photo, from the ice cream to every single ingredient in order to create each part of our composition. The end result? Just take a spoon and let us know…