la Cremeria

Branding, Packaging, Range Restyling

In one word “Authenticity”. Real taste, natural ingredients and a little bit of passion to redefine the Italian ice cream.

When we think about authenticity we refer to simple things, reality, craftsmanship. Nowadays, people pay even more attention to ingredients and their origin. Our challenge was to translate this trend in one creative concept bringing along the established brand values and highlighting the new chosen direction. The value of quality is fundamental to us; that’s why we dedicated ourselves to the shooting of each photo, from the different ice cream flavours to every single ingredient, in order to create each part of our composition… and to have you drooling!

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